TomTom reveals revolutionary IQ Routes™ technology on new TomTom GO series

The TomTom Go 730 and Go 930 are refreshes of their 720 and 920, with two new headlining features: IQ route and advanced lane guidance. Using data collected over the last year from other TomTom devices, IQ route actually tells you the best way to go depending on the day—like, the freeway on Saturday afternoon, but backroads on a Monday morning. Right now it's only by day, but as they collect more data, it'll be increasingly specific—morning vs. night, etc. Advanced lane guidance is basically a little movie demo of massive highway junctions and turnoffs, so you don't take the wrong one.

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